Tips for Creating Your 30 Second Elevator Speech

Whether or not you’re business networking for your service business, selling a product or looking for a brand new job opportunity absolutely everyone really needs a 30 second commercial.

Your 30 second elevator speech should include these 3 points:
• an issue or need
• a solution to that challenge or need
• the product or business name and your name

Make it on target – You can’t effectually summarize something you have not already considered. Exactly the same holds true for your 30 second elevator pitch. Write your business plan or perfect job description first. Then, align your 30 second elevator pitchwith your vision and also the road-map you’ve made for realizing it.

Make it easy to remember – You explain to folks precisely what you do for the reason that: they might require your services or they are likely to know somebody who wants your services. Either way, they should recall enough of the things you said to them so they remember you when the requirement comes up.

For making 30 second elevator speech memorable:
• Speak in visuals; do not make use of words you cannot see
• Talk to folks in payoff/impact terms, the benefits (give them the “so what?” of what it is that you do)
• Work in reverse: talk through your 30 second elevator speech and then jot it down, most people don’t write and speak the same way
• Keep away from jargon no matter what! Those who are not in your field won’t know what you’re speaking about and can feel left out.
• Speak slowly and clear. Be loud enough so that the folks in the back of the room, but not so loud as to blow the front rows ear drums!
• If at all possible, individualize it — for instance a trademark attorney speaking to someone who has expressed concern about cyber squatters might say ”I defend companies from cyber squatters,” as well as saying “I’m a trademark attorney.”

Keep it uncomplicated. Try out your 30 second elevator pitch on a eight-year-old. If they can’t grasp what you do, then do a little modifying.

The 2010 30 Second Elevator Pitch Challenge starts February 8th at NetworkingEventFinders.com

Dorset Seo