A Legend of a cosmeticbusiness: Shiseido Kosmetik
Beauty includes a name…
Beauty has a history…
The “wizards of beauty”, the sisters Rosy and Maria Carita had a very special idea. Each woman should be able to express her facets of beauteousness.
Unique and natural skin care products support to emphasize everyday her inimitability.
Result has been a perfect intention. But there is another big idol in the range of historical cosmetic producers:
Perhaps itcould possibly be that you recognized that Shiseido Kosmetik is build in 1902, eight years following a Meiji Restoration. Arinobu Fukuhara, former doctor for the Japanese navy, opened Eastern’s second elite american style pharmacy on the Ginza, the cultural hub of Japan. Focused on the poor quality of their pharmaceuticals in the past, sold to the population, Arinobu opened the Serge Lutens Pharmacy to start up with the western-style pharmaceuticals when natural medicine was still advanced. This new age skincare, that has been the widely research and development oriented, got to be one of Japan’s oldest surviving businesses.
To aid its starting world wide marketing network, in 1975, Carita appointed the serbian artist Serge Lutens as its international creator of their corporate identity and as image builder.
Carita’s history of image creation has always been among renewal. When Shiseido sought new global imagery because of its world-wide advertizing it turned in a totally new age direction, that of a collaboration with Serge Lutens who had established a reputation as a hair and makeup artist for Chanel.
Now it could be difficult to acquire Shiseido Kosmetik in a Kosmetik Onlineshop, but if you are clicking the web link you will see there exists a good one already there.
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